SEO CASE STUDY

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Earthens- Foodware for nature lovers

This SEO case study sums up a recent project we undertook with the Earthens, The Begining EARTHENS was started by Ashima and Nilesh in 2012, inspired by their childhood experiences in native India and the increasingly green lifestyle they saw around them. Nilesh often visits Indian villages away from his urban lifestyle to feel its simple and sustainable living- long walks in abundant millet fields, drinking cool fresh water out of a well, and eating meals on leaf plates! Once on a business trip he went to South India and came back with some plates & bowls made from palm leaves. He showed those simple biodegradable plates to his sister-in-law Ashima during her India visit. This started Ashima on a journey to refine what she saw that day into a stylish, durable and truly environmentally-friendly line of single-use dinnerware.

On-Page Strategies:

Below are the strategies we applied on this campaign

  1. Technical Website Audit
  2. Keyword Research
  3. Competitive Analysis
  4. Rectify on-page issues
  5. Recommendation Report
  6. Implementing meta title & meta description
  7. Optimize Alt Tags
  8. Optimized content with perfect keyword consistency
  9. Content writing work (Blog creation, Article creation, Press Release creation etc.)
  10. Fixed duplicate url issues

Off-Page Activities:

Off-page/link building activities we built numerous of high quality links for this campaign

  1. Article Creation & Promotion
  2. Article Social Bookmarking
  3. Blog Creation & Promotion
  4. Off Site Blog Promotion
  5. On Site Blog Promotion
  6. Web 2.0 Submission
  7. Social Bookmarking
  8. Business Profile Listing
  9. Local Business Listing
  10. Document Sharing
  11. Directory Submission
  12. Image Promotion
  13. Press Release Submission
  14. PR Social Bookmarking
  15. Video Promotion
  16. Web 2.0 Submissions
  17. Infographic creation & promotion
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