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Best SEO Case Study

Indian Institute of Forest Management

Initial Stage- As the name suggests IIFM is one of the top most leading B-Schools in India. We audit its website and found some basic but important issues as per SEO factor such as Improper keyword consistency in meta title & meta description, SEO unfriendly url structure these are of some on-page errors which we found.

Every year IIFM announces admissions for PGDFM but this year a new program is started called PGDSM and those for all the Indian and foreign national students. But its organic and inorganic traffic is not good enough to reach out globally.

Intermediate Stage-

After finding issues now our experts rectify problems and work on improvement factors. Because there were so many bugs on this site as per SEO audit report, we implement SEO recommendation meta title & meta description while targeting important keywords in it. We have done a detailed technical review to check whether Google’s crawlers are indexing all the website pages or not. Google cannot read images directly so for that we have to add alt tags in it so that Google can understands what image is all about, experts at IBEAM Infosoft changed all images title tags for this website. 

On-Page Strategies:

Below are the strategies we applied on this campaign

  1. Technical Website Audit
  2. Keyword Research
  3. Competitive Analysis
  4. Rectify on-page issues
  5. Recommendation Report
  6. Implementing meta title & meta description
  7. Optimize Alt Tags
  8. Optimized content with perfect keyword consistency
  9. Content writing work (Blog creation, Article creation, Press Release creation etc.)
  10. Fixed duplicate url issues

Off-Page Activities:

Off-page/link building activities we built numerous of high quality links for this campaign

  1. Article Creation & Promotion
  2. Article Social Bookmarking
  3. Blog Creation & Promotion
  4. Off Site Blog Promotion
  5. On Site Blog Promotion
  6. Web 2.0 Submission
  7. Social Bookmarking
  8. Business Profile Listing
  9. Local Business Listing
  10. Document Sharing
  11. Directory Submission
  12. Image Promotion
  13. Press Release Submission
  14. PR Social Bookmarking
  15. Video Promotion
  16. Web 2.0 Submissions
  17. Infographic creation & promotion

Final Stage/Result

IIFM opens its admission and this time target region is worldwide, our experts increased its organic traffic up to 35% but that much traffic is not enough to spread admission news to all around the world. We had to go with inorganic or paid traffic and started Google Adwords PPC campaign while kept targeted audience globally. With IBEAM Infosoft PPC services we achieved 6lacs+ impression (within 2months) from almost every country, these ads were run on Google itself and its partner websites and we made the campaign successful and our client fully satisfied with our brilliant services.

Below is the PPC Google Ads report in which Click Through Rate (CTR) is enhanced:


Keywords Rank Report: