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Best SEO Case Study

Bhopal Smart City Development Corporation Limited

This SEO case study sums up a recent project we undertook with a Bhopal smart city development corporation limited (BSCDCL), is a company incorporated under Indian Companies Act 2013, with a sole objective of Planning and implementing the “Smart city project” in Bhopal.

Case Study- BSCDCL

The company is jointly owned by the Government of MP and is equally managed by Madhya Pradesh Urban Development Company Limited (MPUDCL) and Bhopal Municipal Corporation (BMC).

Initial Stage: We have numerous Big-Brands projects the “Smart City Bhopal” is a govt. organization, the company’s official website is not at all good. All the major factors which affect search engines ranking are not optimized. When we started technical site audit we found several On-page issues such as header tags were missed from h1-h6, Alt tags were not there, website content is too low to rank (low quality content), duplicate url issues and many more.

Intermediate Stage:  The client’s requirements were very high and it quite challenging too but our team of experts having the ability to overcome challenges. We fixed-up all the On-page issues and implement new keywords into meta title & meta description. Our dedicated Social Media Marketing experts handled social media campaigns to improve followers and likes of facebook, twitter etc. to improve awareness in people of Bhopal.

Final Stage: Ultimately the results are as per the expectations all Social Media Channels were boosted up like never before. Below is the report of Social Media Marketing Campaign:


PPC campaign was also managed by our dedicated PPC team who handled Smart City Campaign and improves the overall impression and clicks. They also had an application so, for that we created one more campaign and this helped us to improve number of downloads.

Our team enhanced visibility on each search engines and this is all our client was needed.

The following figures speak for themselves.

Rank Report:

Rank Report

On-Page Strategies:

Below are the strategies we applied on this campaign

  1. Technical Website Audit
  2. Keyword Research
  3. Competitive Analysis
  4. Rectify on-page issues
  5. Recommendation Report
  6. Implementing meta title & meta description
  7. Optimize Alt Tags
  8. Optimized content with perfect keyword consistency
  9. Content writing work (Blog creation, Article creation, Press Release creation etc.)
  10. Fixed duplicate url issues


Off-Page Activities:

Off-page/link building activities we built numerous of high quality links for this campaign

  1. Article Creation & Promotion
  2. Article Social Bookmarking
  3. Blog Creation & Promotion
  4. Off Site Blog Promotion
  5. On Site Blog Promotion
  6. Web 2.0 Submission
  7. Social Bookmarking
  8. Business Profile Listing
  9. Local Business Listing
  10. Document Sharing
  11. Directory Submission
  12. Image Promotion
  13. Press Release Submission
  14. PR Social Bookmarking
  15. Video Promotion
  16. Web 2.0 Submissions
  17. Infographic creation & promotion